If you want to get the gist of Iron Man just watch the trailer. It about covers all you need to know about the movie. Rich guy. Playboy. Cool toys. Has a change a heart. Becomes a super cool bad guy killing machine. It’s not a bad movie. It’s just not very good either. You won’t be pulling your hair out or gouging your eyes with soda straws. However, you’ll leave rather unfulfilled.
Except if what you are craving is the latest in gadgets, cars and other accessories. Iron Man practically beats you in the head with product placement. There is no subtlety to be found. Basically, it’s a two hour commercial that cost a lot of money ($135 million) to make.
It starts with the car. Of course Iron Man happens to drive the Audi R8.
Then he takes a spin to get some food. Of course super-rich heroes like Burger King.
And his sunglasses are changed in every frame.
It was kind of cool that Iron Man uses my phone. However, I wish I could talk to Pepper on it.
I’ve accepted the merging of art and advertising, but at least give us a little story. Paying for a $10 commercial feels rather cheap to me.
