A catchy jingle can go a long way. Even a bad commercial can be unforgettable if you throw in a few stars (Ray Lewis, LaVar Arrington, Clinton Portis, Carmelo Anthony) and a song that will stick with you for about 9 weeks.
Eastern Motors accomplishes unforgettable with their pulsatingly (I know that’s not a word) bad, but memorable commercial.
Whatever you think of the quality, it does the job. You’ll remember the name. It makes me wonder that if companies spending thousands on production of high-end commercials achieve the results they need.
This obviously won’t work for everyone, but sometimes simple and annoying can go a long way.
June 2, 2008 at 4:47 pm
I agree, there are many companies that spend millions of dollars on one commercial and their consumers aren’t even interested in them. Easterns has come up with a great idea put the most popular athletes in the area that people can identify with in their commercial and come up with a song that is unforgettable. People always talk about the commercials being stupid and annoying, but Easterns has branded themselves. Everyone knows there commercials, songs and key people in their advertisements.